MEDITE create augmented reality for its SMARTPLY range

26 April 2017

A manufacturer of timber panel products has ventured into the realm of so-called augmented reality with the launch of new app.

MEDITE SMARTPLY’s new SMARTPLY AR app for iOS and Android devices features a ‘product data tool’ that provides what is said to be a comprehensive breakdown of the company’s entire SMARTPLY product range.

The tool includes detailed information that is broken down into easy to digest sections, which the company claims makes it ideal for reading on the go and a useful companion when selling, specifying or using SMARTPLY products.

In addition to the product data tool, the app also includes a ‘forest to factory’ feature, a 3D augmented reality, step-by-step walk through the company’s manufacturing process. The visualisation takes users all the way through the supply chain, from the sourcing of raw material from the company owned forests, right through to the products being loaded onto a lorry and being delivered to the customer.

“Our new SMARTPLY manufacturing facility and our sustainable supply chain are things we are extremely proud of,” said Stuart Devoil, head of marketing and brand at MEDITE SMARTPLY. “It’s great for our audience to now be able to see exactly how much goes into producing our products to such a high standard. Seeing the procedure so clearly documented provides the chance to see exactly how we operate and really brings the process to life.

“The app also doubles as a handy SMARTPLY pocket product library on your phone that shows users the benefits, features and proper handling instructions for the entire SMARTPLY product range.”

The app is available from the Apple App Store and Google Play.